The midlife business coach
Sven Elstermann
I help thoughtful founders in midlife build a sustainable business for peace of mind.
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About me
I spent over 20 years building products and leading teams across startups and global companies. The challenge in midlife wasn’t skill. It was sustainability. I realized I was operating in systems that rewarded speed, noise, and hustle, but rarely clarity, creativity, or peace of mind.I’m an introvert who learned how to build and scale startups by managing my energy as carefully as my time. I discovered that sustainable success isn’t about doing more. It’s about designing systems that protect your focus, fuel your energy, and make growth feel natural.Today, I coach thoughtful founders and leaders in midlife who want to design a business and a life that actually work for them. Together, we install personal systems that bring back clarity, confidence, and consistency.After 15+ years in product management, I’ve learned this: you are your own product.We’ll uncover your roadmap, your strengths, your energy, and your purpose, and turn that into a repeatable framework for growth. The goal isn’t to push harder. It’s to build your business in a way that fuels you, not drains you.Before coaching, I helped startups and global corporations acquire users and customers. I worked on an AI-powered acquisition platform that generated over $1B in revenue, built an automation app at Motorola after our acquisition by Google, and launched a coaching platform that helped leaders operate from authenticity.Now I bring those same systems to personal transformation, helping founders upgrade their inner operating system so their business runs smoother, their brand grows naturally, and they rediscover why they started in the first place.
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